2025年春メイクの大きなテーマ
Spring 2025 in Japanese beauty is defined by a fascinating tension: the clean, understated tradition of J-beauty meeting the bold, structured influence of K-beauty. The result is a hybrid aesthetic that feels both fresh and distinctly Asian — emphasizing skin quality above all, while adding deliberate, expressive touches in eyes and lips.
トレンド1：ガラス肌 × ツヤリップ
Glass skin (ガラス肌) — the ultra-dewy, reflective complexion finish — remains dominant. The key is preparation: a thorough layered hydration routine before any base makeup. For spring, pair this with a glossy, sheer lip rather than a bold matte — think tinted lip balms, glassy lip oils, and barely-there pinks that enhance natural color.
試したいアイテム: ROM&ND's Glasting Water Gloss and Japanese brand Cezanne's Lip Serum are widely available and deliver the look affordably.
トレンド2：アンダーアイブラッシュ (落ちメイク)
The "fallen eyeshadow" or under-eye blush technique — placing soft pink or peach blush just below the lower lash line — creates a flushed, youthful look that blurs the line between eyeshadow and blush. Originally popularized in K-beauty, it has been widely adopted in Tokyo with a softer, more diffused application.
コツ: Use a fluffy brush and a muted coral or dusty rose — avoid anything too warm or orange-toned for this placement.
トレンド3：個性的な眉
The era of ultra-thin, sharp brows is giving way to more natural, expressive shapes. Spring 2025 sees a split between two directions:
- ふんわり太眉: Soft, slightly fuller brows filled in with light feathery strokes — natural but polished.
- カラー眉: Subtle brow coloring in ash brown, warm caramel, or even a hint of burgundy, often matching hair color for a cohesive effect.
トレンド4：目元のカラーライナー
Colored eyeliner — particularly in pastels for spring — is making its way from runway and Harajuku looks into everyday makeup. Soft lilac, mint green, and sky blue applied as a thin lower lash line or inner corner accent add a playful, modern touch without looking costume-y.
どこに使う？ Start with a single swipe on the lower waterline or outer corner — it's a low-commitment way to try the trend.
トレンド5：サンケアファンデーション (SPF下地の進化)
The Japanese beauty industry's long obsession with sun protection has produced a new generation of SPF primers and tinted sunscreens that double as a base — offering coverage, skincare benefits, and high UV protection in one step. For spring and into summer, these multi-functional bases are replacing traditional foundations for many.
2025年春メイクの全体バランス
| パーツ | トレンドの方向性 | キーワード |
|---|---|---|
| ベース | ツヤ・薄づき・スキンケア重視 | ガラス肌、SPF下地 |
| チーク | 目元まで広げるブラッシュ | 落ちメイク、淡ピンク |
| アイメイク | カラーライナー、ナチュラル眉 | パステル、ふんわり |
| リップ | グロス・オイル・シアー系 | ツヤ、保湿感 |
まとめ
Spring 2025 Japanese makeup is about looking effortlessly healthy and quietly expressive. The foundation (literally and figuratively) is skin that glows, and every other element builds subtly on that base. Whether you adopt one trend or all five, the through-line is the same: luminosity, intention, and a softness that feels right for the season.